Air Jordan 7 (VII)
You might image tribal art from West Africa, Huarache, and Afro Pop wouldn’t have anything in common. Still, we’re sharing about sportswear designer Tinker Hatfield. Whose designs can cross a fashion plate from vanilla skin, heel, and laces to over the top collaborations. The blend from the art-inspired African and Huarache emerged as Hatfield’s next MJ shoe edition, the Air Jordan VII.
The shoes’ weightless design was anything but the limit, and $1 million price MJ’s Hare Jordan ad campaign commanded alongside the shoes’ launch— through 1992—was risky, yet, a calculated play.
And with everything solidified in video for featuring Jordan and none other than Michael Jackson, himself.
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